Balducci’s is the world- famous gourmet food market and cataloger in Manhattan, New York.

The catalog is filled with a profusion of classic breads, pastries, cheeses, meats, fish, fruits, vegetables and more—from all over the world.

We completely transformed their catalog with the following results...

  • We created an award-winning new catalog and image for the company that resulted in a 440% increase in sales over two years.
  • Had so much new business coming in that two late Fall mailings to the house list had to be delayed because the demand from the earlier Fall mailings completely overwhelmed the already expanded operations capacity.
  • These record sales increases were achieved in spite of the fact that we sent out fewer catalogs than in previous years.

Nina Balducci
Catalog Founder
(and former owner) 

“It was a real pleasure working with Gerald and his partners on our catalog. The analysis, strategy and catalog organization were superb.

“The layout and copy surpassed my highest expectations.

“They were exactly what I had always hoped to achieve with my catalog. Our sales results were stunning!

Inside Spread

Back Cover