THE ULTIMATE BRAND: PROSPECTOur partners love this image! We believe if we can sell to this guy—we can sell to anyoneOur Sources of Inspiration: This is the fellow that the partnership keeps in mind when we are designing the ultimate brand. Our motivation is—if we can sell it to this guy—then we can sell it to anyone. I don’t know your company. I don’t know your company’s product. I don’t know what your company stands for. I don’t know your company’s customers. I don’t know your company’s record. I don’t know your company’s reputation.
Now—what was it you wanted to sell me? |