THE ULTIMATE BRAND: BUILDING BLOCKSA simple chart to illustrate the process we use to build the ultimate brandOur strategic review creates understanding. This allows us to identify the key brand elements. We develop these into the enhanced brand elements and the new long-term strategy using our gut instincts and experience which are now highly attuned due to the total immersion in the strategic review. The result is a very large step towards the illusive goal of building the ultimate brand. |
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